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Introduction / Overview
Operating from their office in New Delhi & Ghaziabad, Coppersmith Creations manufacture & export finest copper bathtubs, copper sinks, copper kitchen sinks, cast bronze sinks, lamps, faucets & handicrafts. They had been exporting their products worldwide since 2002, however, they did not have a custom branded web presence and an efficient way to showcase their products to the prospective buyers’ world over.
This posed a serious challenge to the business as they had no consistent branding, which made it hard for customers to identify them and thus build a brand reputation. Feeling the heat of competition and noticing their competitors investing in better web solutions, they thought of buying a new domain with the name “Coppersmith Creations” & then the hunt for the guy who could help them build a brand they were looking to build began.
In the August of 2016, they met their guy & yours truly “Sunil Chauhan” & hired him for the job which led him to relocate from his home office to join their office in Vaishali, Ghaziabad, full time as a Marketing / Brand Manager.
[title_box title=”Analysis, Preparation & Research” subtitle=”The Brief & Requirement Analysis”]
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Coppersmith Creations has the manufacturing facility in India and has warehouses/distribution facilities in India, U.K. & U.S.A. With the name Coppersmith Creations client had registered & bought two domains:
01. www.coppersmithcreations.in
02. www.coppersmithcreations.co.uk
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The Brief / Requirement
- Required to design a custom branding that matched and spoke the language of their product offering.
- Required to build two websites implementing the custom branded design.
- Product photography, content curation, SEO, SMM
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[span6]My Process starts with the conceptualization of Logo design as everything else that I build for brand revolves around it. So I started researching about their products & their look and feel. I wanted the logo to be something that could instantly connect their customers to their product offerings.[/span6]
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After doing a bit of research on their products, I knew I wanted the logo to be a wordmark and I wanted to implement the metal gloss I saw on their products in the logo. My vision for this logo was a wordmark type logo design that had a metallic feel & yet could work as a modern flat design for web usage. Basically, I wanted it to look classy metallic when placed on product & spark an instant recognition when used on web & print media.
I chose two fonts for this wordmark:
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[td1] 1 [/td1] [td2] Coppersmith [/td2] [td3] Clear Line [/td3]
[td1] 2 [/td1] [td2] Creations [/td2] [td3] Josefin Sans [/td3]
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[one_half]The gradient for the copper metal like gloss was selected and created from the colors chosen from the metallic copper wall clock.[/one_half]
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[title_box title=”Across Different Social Media” subtitle=”Brand Consistency”]
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Coppersmith Creations on Facebook
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Coppersmith Creations on Twitter
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Coppersmith Creations on Google Plus
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Coppersmith Creations on Instagram
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Coppersmith Creations on Youtube
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[title_box title=”Search Engine Optimization” subtitle=”SEO Stats”]
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[table td1=”#” td2=”Keyword” td3=”Position on Google.co.in”]
[td1] 1 [/td1] [td2] copper clawfoot tub [/td2] [td3] 2nd page 6th result[/td3]
[td1] 2 [/td1] [td2] Hand Tinned copper bathtub[/td2] [td3] 1st page 5th, 6th & 7th result[/td3]
[td1] 3[/td1] [td2] Shiny Copper Bathtub [/td2] [td3] 1st page 1st & 2nd result[/td3]
[td1] 4 [/td1] [td2] clawfoot design copper bathtub [/td2] [td3] 1st page 3rd, 4th, 5th & 6th result[/td3]
[td1] 5 [/td1] [td2] copper bathtub tin inside [/td2] [td3] 1st page 2nd & 3rd result[/td3]
[td1] 6 [/td1] [td2] copper bathtub nickel inside [/td2] [td3] 1st page 2nd & 3rd result[/td3]
[td1] 7[/td1] [td2] hammered copper clawfoot tub [/td2] [td3] 2nd page 3rd result[/td3]
[td1] 8 [/td1] [td2] Smooth Double Slipper Copper Bathtub[/td2] [td3] 1st page 3rd result[/td3]
[td1] 9[/td1] [td2] Nickel Interior Copper Bathtub [/td2] [td3] 1st page 3rd result[/td3]
[td1] 10[/td1] [td2] Copper Tub Nickel Exterior [/td2] [td3] 1st page 3rd result[/td3]
[td1] 11[/td1] [td2] Copper Pedestal Tub Nickel Interiors [/td2] [td3] 1st page 5th & 6th result[/td3]
[td1] 12[/td1] [td2] Double Wall Copper Bathtub [/td2] [td3] 1st page 5th & 6th result[/td3]
[td1] 13[/td1] [td2] Hammered Dark Copper Double Slipper Tub [/td2] [td3] 1st page 4th result[/td3]
[td1] 14[/td1] [td2] pedestal copper bathtub [/td2] [td3] 1st page 8th & 9th result[/td3]
[td1] 15[/td1] [td2] Glass mosaic copper bathtub [/td2] [td3] 1st page 1st & 2nd result[/td3]
[td1] 16[/td1] [td2] Hammered Double Wall Copper Bathtub [/td2] [td3] 1st page 3rd result[/td3]
[td1] 17[/td1] [td2] Double Slipper Copper Bathtub [/td2] [td3] 3rd page 5th result[/td3]
[td1] 18[/td1] [td2] copper slipper tub [/td2] [td3] 2nd page 6th result[/td3]
[td1] 19[/td1] [td2] Copper Handicrafts [/td2] [td3] 2nd page 7th result[/td3]
[td1] 20[/td1] [td2] Copper Kitchen Sinks [/td2] [td3]2nd page 10th result[/td3]
[td1] 21[/td1] [td2] Copper Bathtubs India [/td2] [td3] 2nd page 2nd result[/td3]
[td1] 22[/td1] [td2] Cast Bronze Sinks [/td2] [td3] 2nd page 1st result[/td3]
[td1] 23[/td1] [td2] copper bathtubs from india [/td2] [td3] 1st page last result[/td3]
[td1] 24[/td1] [td2] Antique Copper Tub [/td2] [td3] 4th page 5th result[/td3]
[td1] 25[/td1] [td2] Copper Freestanding Tub [/td2] [td3] 2nd page 5th result[/td3]
[td1] 26[/td1] [td2] Antique copper bathtub [/td2] [td3] 3rd page7th result[/td3]
[td1] 27[/td1] [td2] Tripple Bowl Copper Kitchen Sink [/td2] [td3] 1st page 6th result[/td3]
[td1] 28[/td1] [td2] how to select right copper bathtub [/td2] [td3] 1st page 3rd result[/td3]
[td1] 29[/td1] [td2] how to select right copper sink [/td2] [td3] 1st page 5th result[/td3]
[td1] 30[/td1] [td2] what is living finish of copper bathtub [/td2] [td3] 1st page 4th result[/td3]
[td1] 31[/td1] [td2] living finish of copper bathtubs [/td2] [td3] 1st page 1st result[/td3]
[td1] 32[/td1] [td2] cleaning copper bathtub [/td2] [td3] 2nd page 7th result[/td3]
[td1] 33[/td1] [td2] square double wall copper sink [/td2] [td3] 1st page 4th, 5th & 6th result[/td3]
[td1] 34[/td1] [td2] Double Wall Copper Kitchen Sink [/td2] [td3] 1st page 1st result[/td3]
[td1] 35[/td1] [td2] copper beverage tub [/td2] [td3] 3rd page 2nd reult[/td3]
[td1] 36[/td1] [td2] nickel bathtubs [/td2] [td3] 2nd page 4th result[/td3]
[td1] 37[/td1] [td2] double wall sink [/td2] [td3] 2nd page 2nd result[/td3]
[td1] 38[/td1] [td2] double wall copper sink [/td2] [td3] 2nd page 4th result[/td3]
[td1] 39[/td1] [td2] beverage tub sink [/td2] [td3] 1st page 2nd result[/td3]
[td1] 40[/td1] [td2] beverage tub style sink [/td2] [td3] 1st page 1st result[/td3]
[td1] 41[/td1] [td2] copper sink smooth finish [/td2] [td3] 1st page last result[/td3]
[td1] 42[/td1] [td2] copper sink hammered outside smooth inside [/td2] [td3] 1st page 2nd & 3rd result[/td3]
[td1] 43[/td1] [td2] Earthen Lamp Sink [/td2] [td3] 1st page 2nd & 3rd result[/td3]
[td1] 44[/td1] [td2] Earthen Sink [/td2] [td3] 1st page 6th result[/td3]
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