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Introduction / Overview
Operating from their office in New Delhi & Ghaziabad, Coppersmith Creations manufacture & export finest copper bathtubs, copper sinks, copper kitchen sinks, cast bronze sinks, lamps, faucets & handicrafts. They had been exporting their products worldwide since 2002, however, they did not have a custom branded web presence and an efficient way to showcase their products to the prospective buyers’ world over.
This posed a serious challenge to the business as they had no consistent branding, which made it hard for customers to identify them and thus build a brand reputation. Feeling the heat of competition and noticing their competitors investing in better web solutions, they thought of buying a new domain with the name “Coppersmith Creations” & then the hunt for the guy who could help them build a brand they were looking to build began.
In the August of 2016, they met their guy & yours truly “Sunil Chauhan” & hired him for the job which led him to relocate from his home office to join their office in Vaishali, Ghaziabad, full time as a Marketing / Brand Manager.
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Coppersmith Creations has the manufacturing facility in India and has warehouses/distribution facilities in India, U.K. & U.S.A. With the name Coppersmith Creations client had registered & bought two domains:
01. www.coppersmithcreations.in
02. www.coppersmithcreations.co.uk
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The Brief / Requirement
- Required to design a custom branding that matched and spoke the language of their product offering.
- Required to build two websites implementing the custom branded design.
- Product photography, content curation, SEO, SMM
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[span6]My Process starts with the conceptualization of Logo design as everything else that I build for brand revolves around it. So I started researching about their products & their look and feel. I wanted the logo to be something that could instantly connect their customers to their product offerings.[/span6]
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After doing a bit of research on their products, I knew I wanted the logo to be a wordmark and I wanted to implement the metal gloss I saw on their products in the logo. My vision for this logo was a wordmark type logo design that had a metallic feel & yet could work as a modern flat design for web usage. Basically, I wanted it to look classy metallic when placed on product & spark an instant recognition when used on web & print media.
I chose two fonts for this wordmark:
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[one_half]The gradient for the copper metal like gloss was selected and created from the colors chosen from the metallic copper wall clock.[/one_half]
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Coppersmith Creations on Facebook
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Coppersmith Creations on Twitter
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Coppersmith Creations on Google Plus
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Coppersmith Creations on Instagram
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Coppersmith Creations on Youtube
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