Uttarakhand Logo Design Contest
In the August of 2017 Uttarakhand Tourism hosted a design contest for a cash price of Rs 1,50,000 on www.whatsurskill.com. The challenge was to create a new identity for Uttarakhand, a state in northern India crossed by the Himalayas, known for its Hindu pilgrimage sites.
Brand Attributes
Based on the creative brief aside I wrote down following brand attributes that I would represent in the logo.
- Fascinating wildlife.
- Land of gods.
- Hindu Pilgrimage.
- Holy rivers.
- Magnanimous Himalayas
- Stunning green landscapes
Icon Ideas
I explored the possibility of representing the state via negative shape of the outline of state’s map punched into a square
Another Icon Idea
I read about the bird called Himalayan Monal which happens to be the state bird of the Uttarakhand. Found an image of it on the internet.
Idea was to vectorize it and use it to represent the fascinating wildlife brand attribute that I had written from the creative brief.
The Icon Vectors
I somehow wanted to integrate both of these icons into the final logo mark that would represent the state of Uttatakhand.
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