What is Google My Business?
Google My Business is a business tool from Google that lets you manage how your business appears across Google products like Maps and Search. If you run a business that serves customers within a designated service area, Google My Business can help people find you.
Why does your business need a Google My Business Listing?
Google is the most powerful search engine with a market share of 95.45 percent. Every business these days competes for a tiny space in its search results pages for the search keywords that potential buyers types into their google search. Although you could already be ranking in Google’s search results pages for your target keywords through the Search Engine Optimization(SEO) strategy you have in place for your website, Google My Business (GMB) is an additional marketing tool directly from the horses’ mouth.
Through this free business tool, Google is giving your business the chance to make its search engine aware of the following:
- What your business is called?
- What products and services you offer?
- Where exactly is your business located? You can show your business in Google Maps.
- What are the working hours of your business?
Once you have made Google’s search engine aware of these details, it becomes easy for Google to refer customers to your business when it finds that the customer’s search query is most relevant to the product or search offering of your business. Thus helping you with more business leads organically.
Why should you hire me? What are my credentials?
I have over 4.5 years of experience in building and managing the entire web presence of an export business called Coppersmith Creations which deals in the manufacture and export of luxury bathroom and kitchen fixtures. Over these years I have been able to drive incredible results for the company by getting them intent-based organic leads which are relatively easier to convert than paid leads.
In the screenshot below, you can see how Coppersmith Creations Ltd. pops up in the local search for their target star keyword copper bathtubs in Crayford.
You can verify the same by going to the link down below:
The entire real estate you see on the right side of organic search results on the first page of google for this local search keyword is devoted to Coppersmith Creations company details. This has been achieved by strategic optimization of Google My Business (GMB) listing for Coppersmith Creations.
I leave it to you to imagine what this could mean for any business.