Packaging Design Service
Once you order a professional packaging design service from this packaging design service page listing, I’ll get notified of your request and will get back to you over email in a couple of hours to gather more information from you about your product for which you are looking to get a packaging design artwork
Information I would Need
In order for me to make apt design decisions and choices, I would need the following information from you:
Understanding your product & buyer
- What is your product?
- Who are your buyers or target customers?
- How are people buying the product?
Your brand requirements
If you have already got your brand identity designed by another designer, you should have received logo source files and style guides from them. I would need these to keep your packaging design consistent with your brand. I would specifically need the following information:
- Logo (make sure you have a vector file available)
- Colors (CMYK values or Pantone Matching Values (PMS). (If not, hex code is fine, too)
- Fonts (fonts and any specific usage instructions like kerning or weight)
Content that needs to go on the packaging
- Written copy This can include anything from the name of your product to a description to words enticing someone to purchase.
- Imagery Want to put photos on your packaging? You’ll need to have those ready to go before I start the design process.
- Required marks Depending on your product / industry, you may be required to include a barcode, nutrition information, association marks, etc.
- Know what temporary content you need Some products—like foods or cosmetics—have additional information that needs to be put on different batches of products (expiration dates or batch numbers). You probably don’t want to print this directly onto your packaging as it will be changing regularly, but you’ll want to make sure you save space for a sticker or stamp to be placed at a later date with that information.
Information from your Printers
- Dielines The flattened pattern of your product packaging. Designers and printers use them to create the proper layout for a package. You can additionally provide me with the physical box from the printers on which the design needs to be printed.
- Color Codes Some printers are going to be able to color-match to any Pantone color. Others (especially less-expensive options) are going to have a limited color palette for you to work with. So I would need to know who we are working with.
Ideally the more time I would put into the work the better the finished product is going to be. So I would expect that you are not in too much of a hurry. As someone rightly said hurry always spoils the curry. The packaging of your product is something that is going to make your customers choose your product over your competitors. So the more love you allow the creative person to put into this the better long lasting the end result would be and more rewards you can reap of it.
Ideally, I like to spend a minimum of three weeks on a packaging design project. Make sure you can wait for at least this amount of time to get your deliverables.
The deliverables of my packaging design service shall be as follows:
- print-ready file (usually an Adobe Illustrator (.ai), Photoshop (.psd), PDF or EPS).
- visual mockups in a PNG or JPG format.
- visual mockups in the 3D representation of your product packaging.