The roadside billboards have been around for over a century. With digital ads taking over our lives, it’s easy to start questioning how long other forms of advertising are going to last. Oh, rest assured: billboards are going nowhere. They are alive, well and getting increasingly creative.
But if you are going to invest your hard-earned money in a massive, high rise advertisement, you want to make sure it’ll be a success. So how do you ensure that your billboard is both eye-catching and effective?
Well you must get in touch with a creative billboard designer who has the understanding of:
Type must be large and thick enough to be seen from a distance. A graphic designer will ensure that the type stands out by providing an aesthetically pleasing color contrast between the background and the type. The type should be discernible from other graphical elements, such as logos and images, on the billboard.
Images can often convey what words cannot. Choose large, bold visuals that can be interpreted from far away. Use a high-quality illustration or a colorful photograph to make your design more effective. Billboards can be costly; for best results, hire an experienced billboard designer.
The most creative billboards catch readers by surprise. Perhaps it’s a provocative visual or word that makes a viewer question what she just saw, or maybe it’s something humorous that makes her chuckle miles away. When possible, entertain your audience. When not possible, use designs depicting positive product results or social benefits to provide better recall for consumers.