Website Project Timeline & Estimates
If you’re a current-generation business owner or someone who would want to keep up with the changing times in the current business standards, then owning a web-property is one of the top business priority for you. Investing in a web property (website) is one of the best business decision you would make today for securing the future of your business.
A website helps you capture leads, allows you to engage with your audience, and generates revenue. You already know that stuff. What you are interested to know here are the steps involved in building a web property, design & development timeline and the cost estimates and this is what I am going to discuss here so that you can plan out the commissioning of your web project.
Complete website design and development project involves the following timeline and cost estimates:
Discovery (4 weeks)
Estimated Cost: USD 1500
The very first thing which is essential to us is to understand your objectives, business industry, target audience, source of revenue and services or products. A clear understanding of your need results in better judgement of project elements and timeline estimates. Also, it enables us to contribute ideas and give recommendations for the improvement of your website.
In this phase, we typically schedule meetings with you and listen to you in order to identify what you really need. At this stage, we work out what we can offer to you and how much time it will take to materialize your ideas. We can then dive into the details. Whether it’s a Website Redesign or additional Web Development, if the project is specific and clear, the deliverables will be easier to plan.
- Schedule meeting with the client to discuss project scope and gather information.
- Review and analyze branding guide or any existing site.
- Create a project proposal and get approval from the client.
- Gather assets from client to utilize in the project.
Design (4 weeks)
Estimated Cost: USD 6550
Once we have had a clear understanding of your business, its time for us to move to the drawing boards and create some wireframes and designs. The design phase typically involves the following steps:
- Logo Design: We kickstart by conceptualizing a memorable logo for your business if you do not already have or if during the discovery phase we agreed with you that you needed a logo redesign.
- Brand Guidelines/Visual Style Guides: Brand Style Guide is a rule book or a specification created by the designers as a part of a branding project during the initial stages of building your brand identity or during the rebrand/brand refresh stage of your business.
- Design website mockup per page
- Create other collateral like site graphics
Design Approval (3 weeks)
Once designs have been created we pass them on to you (the client) for approval. You may suggest us tweaks and revisions and we might discuss the feasibility design choices and their aims and objectives.
Sunil Chauhan Creative Web Consulting offers up to two rounds of design revision during the design approval phase. If you’re not happy with the designs at this stage, you will pay in full for all of the work that has been produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.
Dev/Code (8 weeks)
Estimated Cost: USD 8500
Once the designs and mockups have been approved and finalized, we move on to the development of the working website on the WordPress platform.
- Develop working HTML/CSS website to best practice web standards.
- Develop responsive breakpoints for tablet and mobile experience.
- Integrate website into WordPress content management system.
QA Testing (1 week)
Estimated Cost: USD 1050
- Cross-browser testing
- Test responsiveness throughout all mobile device screen sizes.
- Check that forms and links are all working.
SEO Setup (2 weeks)
Estimated Cost: USD 2500
Even a well designed and the well-coded website serves no real purpose if it isn’t set up properly to be optimized for search engines like Google, Bing and Yahoo!.
The thing is that your customers aren’t going to land on your website magically out of nowhere once your site is live. Your customers use Google to find things and you have to appear in Google search engines pages for specific keywords relating to your business’ services & product offerings.
Although Search Engine Optimization of a site is a continues ongoing efforts that require consistent meaningful content curation and takes at least two to three years of consistent effort to generate the results that you might be hoping for your business but having your site set up correctly for search engines is a good start for the journey ahead.
Following are the SEO essentials that will set you up for success with your business endeavour:
- Registering your web property (website) with Google Search Console.
- Setting up your business listing and profile on Google My Business which will let you easily connect with customers across Google Search and Maps and boost your visibility.
- Setting up of Yoast SEO plugin on your website & assigning of meta titles, descriptions and on-page interlinking.
- Setup Google analytics before launch that will help you get a deeper understanding of your customers & will track and report traffic your website will drive.
- Set up of Google Site Kit, which will get insights about how people find and use your site, how to improve, and monetize your content, directly in your WordPress dashboard.
|Discovery (4 weeks)||USD 1500|
|Design (4 weeks)||USD 6550|
|Design Approval (3 weeks)|
|Dev/Code (8 weeks)||USD 8500|
|QA Testing (1 week)||USD 1050|
|SEO Setup (2 weeks)||USD 2500|
|Sub Total||USD 20100|
|Service Tax (12.36%)||USD 2484.36|
|Gross Total Investment||USD 22584.36|
FREQUENTLY ASKED QUESTIONS
Information architecture is the relationship of how all the different pages of a website are related to each other. This is communicated visually through a sitemap.
Here is an example of a sitemap: http://sitemaps.thewpdevshop.com/proctormajor/
An interactive prototype is a black and white version of your website that is designed to prove the functionality and features as they will work in the browser. No design elements are applied at this stage as the prototype is just built to allow all parties to make final decisions on the functionality.
Here is an example of a prototype: http://prototypes.thewpdevshop.com/proctormajor/
WordPress is open source content management software and currently powers around 35% of all websites on the Internet. The project is contributed to by tens of thousands of developers all over the world and is growing from strength to strength. WordPress allows us to develop flexible and customisable websites to modern standards and observes web development best practices. Furthermore, the community of web developers that use WordPress reaches far and wide and allows us to tap into this collective intelligence and bring that wealth of experience to your project.
Your website needs to be hosted by a hosting company that specialises in Word-Press hosting. There are many companies that do this. WP Engine, Siteground, Pagely and Pantheon are just a few who specialise in this area. We are more than happy to make a personal recommendation should you require one.
Provided you subscribe to one of our ongoing website care plans, we will be your first point of call should something go wrong with your website. We will determine whether it is something the hosting company needs to fix something that is covered by your website care plan. We will provide training to assist you in using your website once it is launched.
Once your website is launched, we will provide 30 days of support to make sure any bugs have been ironed out and that you are confident using your new website. After this, you will need to subscribe to one of our ongoing website care plans to make sure your website is looked after and maintained. These website care plans include updating your software, regular backups, security checks and making sure your website is online and open for business 24/7/365. More information on our website care plans are available upon request.
The time it takes for your website to appear on page 1 of Google depends on a number of factors. It depends on the search phrase people are using to find your website and the number of other websites that are also available for those search phrases. Nobody can truly say how long it will take for your website to appear at the top of search engine results pages (including people who actually work for Google), however, there are a number of factors that can improve your chances. Building your website on WordPress is a good start as WordPress has some great Search Engine Optimisation fundamentals built-in. Creating unique and interesting content on a regular basis for your website is also critical to increase your visibility amongst search engines. Launching your website and then forgetting about it is a surefire way to get lost amongst the noise.
We are happy to talk to more about your search engine strategy if we haven’t already.
We will install Google analytics software on your new website and show you how to log into your Google Analytics account where you can see a wide range of statistics about your website including a number of visits, page views than the amount of time people are spending on your website.
Once you subscribe to one of our website care plans you will also receive more detailed analysis about your website performance and recommendations on how to improve.
Whilst we like to be flexible and responsive to your needs, we also like to deliver what we promise within the time frames and budgets we have allowed. If you ask us to add new features to your website while we are building it, will most likely ask why? If we all agree that your new request will help us achieve our objectives then we will be more than happy to oblige. If your new feature is something you would like to add to your website but is not directly tied to your original objectives then we will suggest to schedule it for a second iteration of the website once it has been launched. This will require a new proposal.
Getting Down to the Nitty Gritty
If we are designing your application we’ll create designs for the look-and-feel, layout and functionality of your website. This contract includes one main design plus the opportunity for you to make up to two rounds of revisions. If you’re not happy with the designs at this stage, you will pay us in full for all of the work that we have produced until that point and you may either cancel this contract or continue to commission us to make further design revisions at our standard design rates.
HTML and CSS Layout Templates
If the project includes HTML markup and CSS templates, we’ll develop these using valid HTML and CSS code. The landscape of web browsers and devices changes regularly and our approach is to look forward, not back. With that in mind, we will test all our markup and CSS in current versions of all major desktop browsers to ensure that we make the most from them. Users of older or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software.
We do not cater for people using Microsoft Internet Explorer 6 and cannot predict the behaviour of that browser.
We will also test that these templates perform well on Apple’s iPad. We will not test old or abandoned browsers, for example, Microsoft Internet Explorer 6 or 5.5 for Windows or Mac, previous versions of Apple’s Safari, Mozilla Firefox or Opera unless otherwise specified. If you need us to consider these older browsers, we will charge you at our standard old browser rate for any necessary additional design work, development and testing.
We may have written a hundred blog posts but we’re not responsible for writing or inputting any text copy unless we specified it in the original estimate. We’ll be happy to help though, and in addition to the estimate, we will charge you at our standard copywriting or content input rate.
You will supply us photographs in digital format. If you choose to buy stock photographs we can suggest vendors of stock photography. Any time we spend searching for appropriate photographs will be charged at our standard discovery rate.
Changes and Revisions
We know from plenty of experience that fixed-price contracts are rarely beneficial to you, as they often limit you to your first idea about how something should look, or how it might work. We don’t want to limit either your options or your op-portunities to change your mind.
The estimate/quotation prices at the beginning of this document are based on the amount of work we estimate we’ll need to accomplish everything that you have told us you want to achieve. If you do want to change your mind, add extra pages or templates or even add new functionality, that won’t be a problem. However, you will be charged accordingly and these additional costs will need to be agreed to before the extra work commences. This additional work will affect deadlines and they will be moved accordingly. We’ll be up front about all of this if and when it happens to make sure we’re all on the same page before proceeding. We may al-so ask you to put requests in writing so we can keep track of changes. If the na-ture or functions of the project change significantly throughout the process, we reserve the right to deem the current project cancelled. At this point you will pay us in full for all the work we have done and may commission us to complete the new project based on the new requirements. This will require a new quote and contract.
You may already have professional website hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t manage your own website hosting, or your current hosting environment does not support the solution we are providing, we can set up an account for you at one of our preferred, third-party hosting providers. We will charge you a one-off fee for installing your site on this server, plus any statistics software such as Google Analytics, then the updates to, and management of that server, plus any support issues will be up to you. We are not a website hosting company and so do not offer or include technical support for website hosting, email or other services relating to website hosting.
We can’t guarantee that the functions contained in any web page templates or in a completed website will always be error-free and so we can’t be liable to you or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this website and any other web pages, even if you have advised us of the possibilities of such damages.
If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
You guarantee to us that any elements of text, graphics, photos, designs, trademarks, or other artwork that you provide us for inclusion in the website are either owned by your good selves or that you have permission to use them.
When we receive your final payment, copyright is automatically assigned as follows:
You own the graphics and other visual elements that we create for you for this project.
We’ll give you a copy of all files and you should store them really safely as we are not required to keep them or provide any native source files we used to make them.
You also own text content, photographs and other data you provided unless someone else owns them. We own the markup, CSS and other code and we license it to you for use on only this project. We love to show off our work and share what we have learned with other people, so we reserve the right to display and link to your completed project as part of our portfolio and to write about the project on websites, in magazine articles and in books about web design.
We are sure you understand how important it is as a small business that you pay the invoices that we send you promptly. As we’re also sure you’ll want to stay friends, you agree to stick tight to the following payment schedule.
• 50% deposit upfront
• 30% instalment once functionality and design has been agreed upon
• 20% balance once the application has been tested and everyone agrees it is ready to go live.
NB: If you are unable to supply all of the right content at this stage, it does not mean we have not done our job. Once the site has been tested and is ready to go live, either with your content or placeholder images and dummy text, we will issue the final invoice. Once the final invoice is paid we will hand over the keys and show you how to put your own content in once it’s ready. If the final invoice is not paid within the credit terms we have given you, we are under no obligation to keep the site on our testing server or continue with the project in any way.
Have a website project you would like to discuss?
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